Evergreen Content Optimization for Long Term Wins

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June 6, 2024

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Evergreen Content Optimization for Long Term Wins

Evergreen Content Optimization for Long Term Wins

In the ever-evolving world of digital marketing, there’s one content strategy that has stood the test of time – evergreen content. As an SEO agency based in Manchester, UK, we’ve seen firsthand the power of evergreen content to drive long-term, sustainable results for our clients. And let me tell you, it’s a game-changer.

So, what exactly is evergreen content, you ask? Well, it’s the kind of content that doesn’t wither and fade like a summer flower. It’s the content that keeps on giving, year after year, like a sturdy oak tree in the heart of the forest. It’s the content that your audience will continue to find valuable, regardless of the season or the latest marketing trends.

Now, I know what you’re thinking – “But Darren, isn’t all online content evergreen?” Ah, my friend, that’s where you’re mistaken. Not all content is created equal, and not all content is destined for long-term success. In fact, much of the content we see these days is about as evergreen as a melting snowman in the middle of July.

As the team at SEO for Journalism so eloquently put it, “Evergreen content is a story, blog post or piece of journalism that does not have a news peg. Typically, it revolves around a topic or idea that does not run on a news cycle or seasonality, but can be used again and again and can be optimized for such.”

And let me tell you, that’s the kind of content that we, as an SEO agency, absolutely love to create and optimize for our clients. Why, you ask? Well, it’s simple – evergreen content is the gift that keeps on giving.

Think about it this way: when you publish a news-driven piece, it might get a spike in traffic right after it goes live, but then it quickly fades into obscurity. It’s like trying to catch lightning in a bottle – it’s exciting for a moment, but then it’s gone, and you’re left scrambling to find the next big story.

But with evergreen content, it’s a different story (pun intended). As the Digital Marketing Institute explains, “Evergreen content is search-optimized content that is continually relevant, it’s not time sensitive and continues to drive traffic long after it is first published.”

In other words, evergreen content is the gift that keeps on giving. It’s the content that will continue to drive traffic to your site, day after day, week after week, and year after year. And as an SEO agency, that’s the kind of content that we absolutely love to create and optimize for our clients.

But how do you go about creating this magical, evergreen content, you ask? Well, it’s not as complicated as you might think. The key is to focus on topics and ideas that don’t have a “best before” date, but rather, are timeless and enduring.

As Darren Rowse of ProBlogger points out, “Evergreen posts are ones that don’t lose their relevancy over time. You write them today and they will be as helpful to readers in a few months (or even years) time.” And that’s the kind of content that we, as an SEO agency, strive to create for our clients.

Now, I know what you’re thinking – “But Darren, doesn’t that mean my content has to be boring and dry?” Absolutely not! In fact, the best evergreen content is the kind that’s engaging, informative, and downright entertaining. It’s the kind of content that your audience will come back to, time and time again, because it’s just that darn good.

Just take a look at some of the examples of evergreen content that the Digital Marketing Institute has highlighted: “Guide to Living Your Best WFH Life,” “12 Surprising Job Interview Tips,” and “6 Hangover Snack Recipes.” These are the kinds of topics that will always be relevant, no matter what the calendar says.

And as an SEO agency, we’ve seen firsthand the power of this kind of evergreen content. As the team at SEO for Journalism points out, “Evergreen content is the content (or stories, I actually despise the word content, but that’s for another issue) that will continue to drive traffic to your site long after the news cycle moves on.”

In fact, one of our clients, a photography blog called Digital Photography School, has seen incredible success with their evergreen content. As Darren Rowse of ProBlogger explains, “The beauty of evergreen content is that it not only gets the same initial spike of traffic to it when you publish but it also is much more likely to be searched for and found in search engines in the years to come.”

And that’s exactly what we’ve seen with our client’s blog. Their evergreen content, like the post on “ISO Settings,” continues to drive traffic to their site, day after day, month after month, and year after year. At McrSEO, our team of SEO experts have worked tirelessly to optimize this content, ensuring that it continues to rank highly in search engine results and drive valuable traffic to our client’s site.

But it’s not just about the traffic, my friends. Evergreen content is the gift that keeps on giving in so many other ways. It’s the content that builds brand authority, establishes you as a thought leader in your industry, and creates a loyal, engaged audience that keeps coming back for more.

And let me tell you, as an SEO agency, that’s the kind of content that we absolutely love to create and optimize for our clients. Because at the end of the day, it’s not just about the short-term wins – it’s about building a sustainable, long-term digital marketing strategy that will pay dividends for years to come.

So, if you’re ready to take your content marketing to the next level and start reaping the rewards of evergreen content, we here at McrSEO are ready and waiting to help. Let’s put our heads together and create the kind of evergreen content that will have your audience coming back for more, year after year.

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