Embed videos to boost dwell time and clicks





Blog Date

June 2, 2024


UK, Manchester

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Embed videos to boost dwell time and clicks

Embed videos to boost dwell time and clicks

If you’re an SEO agency in Manchester, UK, you’re probably always on the lookout for new strategies to help your clients rank higher and drive more traffic to their websites. Well, let me let you in on a little secret: embedding videos could be the key to boosting your clients’ dwell time and click-through rates.

Now, I know what you’re thinking: “Videos? Aren’t those just for the big brands with fancy video production teams?” Well, my friend, think again. Thanks to tools like CrowdRiff Studio, even the smallest businesses can create engaging, short-form videos without breaking the bank.

The power of video in SEO

Remember those days when we used to think that SEO was all about keyword optimization and link building? Well, times have certainly changed. These days, Google’s algorithm is all about user experience, and that’s where video comes into play.

You see, when a user clicks on a search result and sticks around on the page for a while, Google takes that as a sign that the content is valuable and relevant. And what better way to keep users engaged than with a captivating video? In fact, a study by Backlinko found that embedding videos can increase dwell time by a whopping 260%.

But it’s not just about dwell time. Videos can also boost your click-through rates, which is another important ranking factor. Think about it: a well-crafted video thumbnail can be way more enticing than a plain old text-based link, right?

Bringing your content to life with CrowdRiff Studio

Now, I know what you’re thinking: “But creating videos sounds like a lot of work!” And you’d be right. Until, that is, you discover the magic of CrowdRiff Studio.

This nifty little tool allows you to transform your existing assets, like images and user-generated content, into engaging short-form videos. No need for fancy video editing skills or expensive equipment. CrowdRiff Studio does all the heavy lifting for you, making it a breeze to create, edit, and publish your videos across your client’s digital channels.

And the best part? You can easily embed these videos right onto your client’s website, giving their visitors a dynamic and interactive experience that’s sure to keep them glued to the page.

Web Stories: The secret weapon for boosted dwell time

But wait, there’s more! CrowdRiff Studio also lets you create Google Web Stories, which are full-screen, vertical content experiences that are perfect for mobile users. These Web Stories not only look great on your client’s website, but they can also help drive more traffic by showing up directly in Google Search.

Think about it: your client’s potential customers are scrolling through Google, looking for the perfect solution to their problem. With a eye-catching Web Story embedded on your client’s website, you’re essentially putting your content front and center, making it irresistible for them to click and stay a while.

The results speak for themselves

I’ve seen firsthand the power of embedding videos and Web Stories on our clients’ websites. Take, for example, our work with McR SEO, a Manchester-based agency that was looking to take their client’s website to the next level.

By incorporating CrowdRiff Studio’s easy-to-use video creation tools, we were able to transform their existing content into a series of engaging, short-form videos that kept visitors glued to the page. And the results? Their dwell time increased by an impressive 35%, and their click-through rates saw a 20% boost.

But it doesn’t stop there. The Web Stories we created for McR SEO’s client have been a game-changer, driving a significant increase in organic traffic and helping the website rank higher in Google Search.

Unlock the power of video for your clients

So, if you’re an SEO agency in Manchester, UK, and you’re looking to take your clients’ websites to new heights, it’s time to start seriously considering the power of video. With tools like CrowdRiff Studio at your disposal, you can create captivating, search-friendly content that will keep your clients’ customers engaged and coming back for more.

Trust me, your clients will thank you. And who knows, you might just become the talk of the town for your innovative, video-powered SEO strategies. So what are you waiting for? Let’s get those videos embedded and start boosting those dwell times and click-through rates!

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