Easy Wins Most Ignore for Higher Rankings





Blog Date

June 2, 2024


UK, Manchester

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Easy Wins Most Ignore for Higher Rankings

You know, I’ve been in the SEO game for a while now, and I’ve seen it all – from the latest algorithm updates to the ever-evolving best practices. But one thing that really gets me is how many people just straight-up ignore the easy wins that could make a huge difference in their search rankings. It’s like they’re too busy chasing the shiny new tactics to bother with the fundamentals.

Well, today, I’m here to change that. I’m going to share with you some of the easiest, most overlooked ways to boost your rankings, and trust me, you’re going to want to take notes.

Optimize Your Website Structure

Let’s start with something basic, shall we? Your website structure is the foundation of your entire SEO strategy, and if it’s not up to par, you’re just setting yourself up for failure. I’m talking about things like clean URLs, logical navigation, and proper hierarchy.

Now, I know what you’re thinking – “But I already have a decent website structure, what more could I possibly do?” Well, my friend, let me tell you, there’s always room for improvement. Take a long, hard look at your site, and ask yourself: “Is this intuitive and user-friendly?” If the answer is anything less than a resounding “YES,” then you’ve got some work to do.

Our team at MCR SEO can help you with this – we’ve got a keen eye for site structure optimization, and we can work with you to streamline your navigation, clean up your URLs, and create a more logical flow for your visitors.

Optimize Your On-Page Elements

Alright, now that we’ve got the foundation sorted, let’s talk about those on-page elements. I’m talking about your meta tags, your alt text, your header structure, and so much more. These might seem like small potatoes, but trust me, they can make a world of difference when it comes to your rankings.

Think about it this way – search engines are constantly crawling your site, trying to understand exactly what it’s all about. If your on-page elements are a hot mess, they’re going to have a hard time figuring out what you’re all about, and that’s going to hurt your rankings.

But if you take the time to optimize those elements, you’re giving the search engines a clear roadmap to follow. And let me tell you, they’ll reward you for that. We’ve seen clients boost their rankings by 20% or more just by getting their on-page optimization on point.

Leverage User-Generated Content

Alright, now we’re getting into the really juicy stuff. User-generated content (UGC) is one of the most powerful tools in your SEO arsenal, but it’s also one of the most overlooked.

Here’s the thing – search engines love UGC because it’s authentic, it’s engaging, and it’s exactly the kind of content that users are looking for. Think about it – when you’re researching a product or service, aren’t you more likely to trust the reviews and testimonials from real people rather than the polished marketing copy on the company’s website?

Just look at this Reddit thread – it’s a perfect example of the kind of UGC that can really move the needle for your SEO. The user is sharing their personal experience and insights, and that kind of authentic, valuable content is exactly what search engines are looking for.

So, if you’re not already leveraging UGC on your site, what are you waiting for? Start encouraging your customers to leave reviews, share their experiences, and engage with your brand on social media. Trust me, your rankings will thank you.

Prioritize Technical SEO

Alright, let’s talk about something a little more technical – technical SEO. Now, I know this might sound like a snooze-fest, but bear with me, because this stuff is crucial.

Think about it this way – if your website is slow, if it’s not mobile-friendly, if it’s got a million broken links, you’re just shooting yourself in the foot. Search engines are placing more and more emphasis on technical factors like these, and if you’re not on top of it, you’re going to get left in the dust.

But here’s the good news – a lot of the technical stuff is actually pretty easy to fix. Things like page speed optimization, schema markup, and XML sitemaps might sound daunting, but with the right guidance, you can knock them out in no time. And trust me, the payoff is huge.

We’ve had clients see their rankings skyrocket by 30% or more just by addressing their technical SEO issues. So, if you’re not already prioritizing this, it’s time to get on it.

Embrace the Power of Link Building

Last but certainly not least, let’s talk about link building. Now, I know, I know, this one can be a real slog, but hear me out – it’s one of the most important factors in determining your search rankings.

The way I see it, link building is like the popularity contest of the SEO world. The more high-quality, relevant links you have pointing back to your site, the more search engines are going to see you as an authority in your industry. And let me tell you, those search engines love nothing more than a good authority.

Just look at this Reddit thread – it’s a perfect example of the kind of in-depth, valuable content that can be used to build those all-important links. The user is sharing their insights and expertise, and that’s exactly the kind of thing that other sites are going to want to link to.

So, if you’re not already actively working on your link building strategy, what are you waiting for? Start reaching out to industry influencers, guest posting on high-authority sites, and leveraging your existing relationships to build those links. Trust me, your rankings will thank you.

The Wrap-Up

Alright, there you have it – the easy wins that most people are ignoring when it comes to boosting their search rankings. From optimizing your website structure to embracing the power of user-generated content, these are the strategies that can make a real difference in your SEO game.

And the best part? They’re all relatively simple to implement, especially with the help of a talented SEO agency like MCR SEO. So, what are you waiting for? Get out there and start dominating the SERPs!

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