Creative Link Building Tactics That Deliver Results in 2024

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June 6, 2024

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Creative Link Building Tactics That Deliver Results in 2024

Creative Link Building Tactics That Deliver Results in 2024

Ahh, link building. The bane of every SEO professional’s existence, yet the driving force behind ranking dominance. It’s a delicate dance – one part art, one part science. And in 2024, the game is about to get a whole lot more interesting.

You see, the days of spammy guest posts and automated link networks are long gone. Google’s algorithm has evolved, and it’s craving something more – authenticity, relevance, and pure creative genius. That’s where we come in, my friends.

As the SEO wizards at MCR SEO in Manchester, UK, we’ve been cooking up a few link building tactics that are guaranteed to deliver results in the year ahead. So, grab a pen and paper, because you’re about to learn some next-level link building strategies that will have your competitors scratching their heads.

Uncover the Moving Man Method

Remember the good ol’ days of broken link building? Well, consider this the evolved version. Introducing the “Moving Man Method” – your ticket to snagging high-quality backlinks from authority sites in your industry.

The idea is simple – instead of hunting for broken links, you’re going to be on the lookout for sites that have recently undergone a rebrand or URL change. These pages are likely still garnering inbound links, but the links are now pointing to a dead end.

Here’s how it works:

  1. First, you’ll need to identify sites in your niche that have gone through a recent rebranding or URL change. A quick Google search with terms like “this resource is no longer available” or “website closed” can uncover a treasure trove of opportunities.

  2. Next, use a backlink checker tool to find all the sites that are still linking to the outdated resource. These are your potential targets.

  3. Finally, reach out to the webmasters with a friendly heads-up about the outdated link, and gently suggest your own resource as a replacement. It’s a win-win – you get a backlink, and they get to clean up their site.

I’ve personally used this strategy to score links from high-authority .edu and .gov sites. And the best part? It’s a relatively untapped tactic, so you can get a jump on the competition before they catch on.

Harness the Power of Skyscraper Content

Ah, the good ol’ Skyscraper Technique. It’s a classic for a reason, my friends. The idea is simple – find a piece of content in your industry that’s already performed well (in terms of backlinks), and then create something that’s 5-10x better.

For example, I noticed that most of the SEO tools lists out there were pretty short. So, I decided to create the mother of all SEO tool lists – 170+ tools, to be exact. Was it a lot of work? You bet. But the results speak for themselves – over 1,000 backlinks from high-authority sites.

The key is to go above and beyond with your content. Don’t just regurgitate what’s already out there. Dig deeper, add more value, and make it an absolute must-read for your target audience.

But the real magic happens in the promotion phase. Once you’ve created your Skyscraper masterpiece, it’s time to get the word out. Start by reaching out to everyone you mentioned in the post – they’ll be more than happy to share it on social media (and maybe even link to it).

Become a Naming Genius

You know those unique, memorable strategies that just stick in your mind? The ones that everyone starts talking about and referencing? Yeah, those are the ones you want to create.

Take my “Moving Man Method” for example. It’s a catchy, descriptive name that immediately paints a picture in the reader’s mind. And because it’s so memorable, people keep coming back to it, linking to it, and talking about it.

The secret is to put some serious thought into the name of your strategy or technique. It doesn’t have to be the most creative thing in the world, but it does need to be unique, descriptive, and attention-grabbing.

Here are a few tips to get you started:

  1. Focus on action-oriented words like “The [Verb] Method” or “The [Adjective] Technique”.
  2. Incorporate industry-relevant terms to make it more relatable.
  3. Keep it short and snappy – no need for lengthy, convoluted names.

Once you’ve got your naming game on point, it’s time to put your creation out there. Publish a detailed blog post outlining your strategy, complete with a case study demonstrating its effectiveness. Trust me, people will start buzzing about it in no time.

Leverage Resource Pages

Resource pages are the holy grail of link building. These are pages that exist solely to link out to other valuable resources – and you know what that means? Backlink opportunities galore!

The key is to find resource pages in your industry that are relevant to your business. Think things like “Recommended SEO Tools”, “Top Marketing Blogs”, or “Essential Small Business Resources”.

Once you’ve identified a few promising prospects, it’s time to reach out. Craft a friendly email highlighting the value your resource can bring to their page, and politely ask for a backlink. Just be sure to keep it concise and straight to the point.

And don’t be afraid to get a little creative. Maybe you’ve got an infographic, a comprehensive guide, or a unique tool that would be a perfect fit. Whatever it is, position it as a must-have addition to their resource page.

The Power of Unlinked Brand Mentions

You know those times when someone mentions your brand or business, but they don’t actually link back to your site? Well, my friends, that’s an unlinked brand mention – and it’s a goldmine waiting to be tapped.

These are relatively easy to convert into actual backlinks. Simply reach out to the author, thank them for the mention, and gently request a link back to your site. After all, they’ve already expressed an interest in your brand – why not make it even easier for their readers to find you?

The key is to keep your outreach friendly and genuine. Don’t come across as demanding or salesy. Instead, focus on the mutual benefit of the link – it’ll make their content more valuable, and it’ll boost your search engine visibility.

Tap into the Power of Social Media

Remember, link building isn’t just about chasing those precious backlinks. It’s also about building relationships, increasing your visibility, and positioning yourself as an authority in your industry.

And one of the best ways to do that is by getting active on social media. Engage with influencers, join relevant discussions, and share your expertise. Over time, this will help you build a loyal following, attract more traffic to your site, and even score some valuable backlinks.

The key is to focus on quality over quantity. Don’t just spam your links all over the place. Instead, take the time to cultivate genuine relationships and provide genuine value. That way, when you do share your content, people will actually be excited to engage with it.

Bring it All Together

Alright, now that you’ve got a taste of what’s possible in the world of link building, it’s time to put it all into action. Remember, the key to success in 2024 is to think outside the box, get creative, and always put your audience first.

So why not give MCR SEO a call? We’re the link building masters in Manchester, UK, and we’re ready to help you dominate the SERPs with a custom strategy tailored to your business. Let’s get to work and make 2024 your most successful year yet!

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