Creating Lucrative Bundles and Kits to Increase AOV





Blog Date

May 27, 2024


UK, Manchester

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Creating Lucrative Bundles and Kits to Increase AOV

Unlocking the Power of Product Bundling

As the founder and lead strategist at, I’m always on the hunt for surefire ways to help my clients boost their ecommerce sales and profits. And let me tell you, one strategy that’s been an absolute game-changer is the art of product bundling.

Now, I know what you’re thinking – “Product bundling? Isn’t that just for big-name brands like Amazon?” Well, my friend, you couldn’t be more wrong. In fact, savvy ecommerce merchants in all niches are capitalizing on this powerful tactic to drive their average order value (AOV) through the roof.

The Bundling Bonanza

Picture this: you run an online store selling premium coffee gear. A customer lands on your site, ready to purchase a shiny new French press. But then, they spot your “Barista Starter Kit” – a bundle that includes the French press, a bag of artisanal coffee beans, and a sleek milk frother. The customer does a quick mental calculation and realizes that by snagging the bundle, they’re saving a cool 20 bucks compared to buying the items individually.

Bingo! They add the bundle to their cart and checkout with a smile, and you’ve just increased your AOV in a single transaction. And the best part? You didn’t have to do any extra work to make that sale happen.

According to Flxpoint, “Kits and bundles help increase average order value (AOV) by literally landing more of your products into consumers’ hands through a single order.” They go on to explain that when done right, these bundles “provide convenience and save your customers time and, potentially, money.” It’s a win-win for both you and your customers.

The Art of the Upsell

But the benefits of product bundling don’t stop there. As Lyndsay Macdonald points out on LinkedIn, bundles also allow you to introduce customers to new products they might not have discovered on their own.

Imagine you run an online beauty store. A customer comes to your site looking for a new facial cleanser. But then, they see your “Glowing Skin Essentials” bundle, which includes the cleanser, a hydrating serum, and a luxurious face mask. The customer thinks, “Hmm, I could use a little extra glow – why not?”

And just like that, you’ve not only secured a bigger sale, but you’ve also opened the door to a potentially loyal customer who may come back for more of your curated product combos. It’s the ecommerce equivalent of the “Would you like fries with that?” upsell, but with a much more enticing proposition.

Streamlining Your Offerings

Another major advantage of product bundling is that it can simplify your product catalog and marketing efforts. As Pipe17 explains, “When you bundle products together, you only have to push ‘one’ product rather than create marketing campaigns for every single item within the bundle, which you would have to do if you were selling them separately.”

Imagine trying to promote 20 different coffee accessories individually. It would be a logistical nightmare, not to mention a huge drain on your time and resources. But by bundling those items into a few carefully curated kits, you can streamline your marketing, focus your messaging, and make it easier for customers to find the perfect solution for their needs.

Putting It All Together

Of course, as with any ecommerce strategy, there’s an art to crafting the perfect product bundles. ConvertCart suggests that the key is to group together complementary products that address a specific customer need, while also highlighting the value and savings the bundle provides.

It’s also crucial to pay close attention to your customer data and purchasing patterns. As Carro explains, “Using performance and sales metrics can quickly bring to light what products your customers are buying and track the products they frequently purchase. This gives you an insight into what products might make sense when bundled together and helps you create stronger bundles.”

So, my fellow ecommerce enthusiasts, what are you waiting for? It’s time to start experimenting with product bundling and watch your AOV soar. Who knows, you might just discover the secret sauce that transforms your online store into a bundling behemoth, leaving your competitors in the dust.

Happy bundling, my friends!

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