Create Linkable Assets That Attract High-Quality Backlinks





Blog Date

June 6, 2024


UK, Manchester

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Create Linkable Assets That Attract High-Quality Backlinks

The Secrets of Crafting Content That Earns Backlinks Organically

Ah, the age-old quest of digital marketers everywhere – how do we create content that naturally draws in high-quality backlinks? It’s the Holy Grail of link building, isn’t it? Well, my friends, I’m about to let you in on a little secret.

Unlocking the Power of Linkable Assets

You see, the key lies in something called “linkable assets.” These are the crown jewels of content marketing – pieces so valuable, so captivating, that other websites can’t help but link back to them. And let me tell you, when you nail the art of creating linkable assets, the backlinks start rolling in like a tidal wave.

Now, I know what you’re thinking – “Great, but what exactly are these ‘linkable assets’ you speak of?” Well, buckle up, because I’m about to take you on a journey through the wonderful world of content that earns links like a boss.

Infographics: A Visual Feast for the Senses

Let’s start with the classic – infographics. These visual masterpieces combine data, design, and a dash of storytelling to create something that’s not just informative, but downright mesmerizing. As one of the top search results mentioned, infographics are highly shareable on social media and blogs, making them a link-building goldmine.

Think about it – when you stumble upon an infographic that breaks down a complex topic in a simple, visually appealing way, you can’t help but want to share it with the world. And when other websites do the same, guess who gets the backlink? You, my friend. Just take a look at Wine Folly’s infographic on pairing food and wine – it’s a masterclass in creating a linkable asset that showcases authority and provides genuine value.

Online Tools: The Swiss Army Knife of Linkable Assets

Next up, we have online tools and calculators. These interactive gems are like the Swiss Army knives of the content world – they solve problems, offer insights, and make life easier for your audience. As the SEOptimer article highlighted, when you create a tool that’s genuinely useful, people can’t wait to share it.

Take Fast Print’s Adobe Keyboard Shortcut Visualizer, for example. It’s an interactive guide that helps designers and creatives navigate the maze of keyboard shortcuts in Adobe’s suite of apps. Not only is it incredibly practical, but it also establishes the brand as an authority in the design world, making it a prime candidate for backlinks from relevant blogs and industry websites.

Original Research: The Backlink Goldmine

Now, let’s talk about the holy grail of linkable assets – original research. As the folks at mentioned, when you provide new data, insights, or findings that can’t be found anywhere else, other websites will practically beg to link back to your content.

Just look at CXL’s study on the most effective types of social proof. By diving deep into a common marketing challenge and serving up fresh, data-backed conclusions, they’ve created a resource that’s a magnet for backlinks. After all, if you’re writing about social proof, you’d want to cite the definitive study on the topic, wouldn’t you?

Listicles: The Tried-and-True Crowd-Pleasers

And let’s not forget about the humble listicle. As MailChimp’s guide pointed out, these organized collections of tips, tools, or ideas are often a hit with readers and ripe for backlinks. But don’t just settle for a generic listicle – go for something with real substance, like Forbes’ deep dive into the world’s billionaires.

By providing detailed profiles and wealth data on the global elite, Forbes has created a resource that’s not only engaging but also highly valuable for researchers, journalists, and anyone looking to learn more about the world’s wealthiest individuals. And you can bet that plenty of websites have linked back to this comprehensive list over the years.

Resource Pages: The One-Stop Shop for Backlinks

Finally, we have resource pages – the unsung heroes of the linkable asset world. As the SitePoint community discussion mentioned, these pages serve as a one-stop shop for information, tools, and related resources on a specific topic. And when you curate a truly valuable collection, other websites will be lining up to link back to it.

Just look at Morning Motivated Mom’s resource page, which compiles a wealth of free fitness resources for people looking to stay active at home. By organizing these resources in a clean, user-friendly way, the site has created a linkable asset that’s both practical and visually appealing – the perfect recipe for earning backlinks from health, wellness, and lifestyle websites.

Crafting Linkable Assets: A Step-by-Step Guide

Okay, now that you’ve seen the power of these different types of linkable assets, you’re probably wondering, “How do I create my own?” Well, my friend, it all starts with understanding your audience.

As the SEOptimer article suggested, you need to dive deep into who your target audience is, what they’re interested in, and what kind of content they’re most likely to share and link to. Use tools like Google Analytics and BuzzSumo to uncover the insights you need to create content that truly resonates.

Once you’ve got a handle on your audience, it’s time to decide on the type of linkable asset you want to create. Will it be an infographic that breaks down a complex topic? A tool that solves a common problem? Or maybe an original research study that provides unique insights? The choice is yours, but make sure it aligns with your audience’s needs and interests.

And remember, creating linkable assets is not a one-and-done deal. As MailChimp’s guide pointed out, it’s an ongoing process that requires regular maintenance and optimization to ensure your content stays relevant and valuable over time. So, be prepared to put in the work, but trust me, the payoff is well worth it.

The Rewards of Linkable Assets: Backlinks, Credibility, and Beyond

When you create a truly exceptional linkable asset, the benefits go far beyond just earning backlinks. Sure, those high-quality backlinks are the golden ticket to boosting your search engine rankings and driving more organic traffic to your website. But that’s just the tip of the iceberg.

By crafting content that others actively want to share and link to, you’re also building your brand’s credibility and authority within your industry. Think about it – when other reputable websites link back to your content, it’s like a virtual stamp of approval. Suddenly, you’re not just another voice in the crowd, but a trusted source of information and expertise.

And the benefits don’t stop there. Linkable assets can also help you forge valuable connections and collaborations within your industry. As the guide pointed out, when you create content that others find genuinely useful, it opens the door to all sorts of exciting opportunities, from guest posting to cross-promotion and beyond.

So, my fellow digital marketers, the time has come to embrace the power of linkable assets. By crafting content that’s so irresistible, so valuable, that others can’t help but link back to it, you’ll be well on your way to dominating the search engine results and becoming a true industry leader. Are you ready to take your link-building efforts to the next level? Then let’s get to work!

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