Crazy But Effective Link Building Ideas to Boost Rankings





Blog Date

June 6, 2024


UK, Manchester

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Crazy But Effective Link Building Ideas to Boost Rankings

Crazy But Effective Link Building Ideas to Boost Rankings

I know what you’re thinking: “Another dull, cookie-cutter article on link building? Yawn.” But hold onto your hats, folks, because I’m about to show you some crazy, outside-the-box link building tactics that actually work. And I’m not just talking about the same old guest posting and outreach strategies you’ve heard a million times before. No, these are the kind of techniques that might make your SEO-loving heart skip a beat (in a good way!).

You see, I’ve been in the trenches of link building for years now, and I’ve tried just about every strategy under the sun. From the classic “Skyscraper Technique” to the not-so-well-known “Moving Man Method,” I’ve seen it all. And let me tell you, the world of link building is a wild and unpredictable place. But that’s also what makes it so darn exciting!

So, buckle up, because I’m about to take you on a journey through the crazy, the bizarre, and the downright genius when it comes to building high-quality backlinks. Get ready to have your mind blown (in the best way possible).

The Moving Man Method: Ride the Rebranding Wave

Remember that time your favorite brand suddenly decided to change its name? Well, that’s pure link building gold, my friends. Introducing the “Moving Man Method” – a strategy that taps into the chaos of rebranding to score some seriously juicy backlinks.

Here’s how it works: You find a brand that’s recently rebranded or updated its website, and then you search for all the outdated links pointing to their old pages. Then, you reach out to the sites still linking to those outdated pages and politely let them know about the change. And here’s the kicker: you offer them a link to your own resource as a replacement. Talk about a win-win!

The best part? This strategy is like a gift that keeps on giving. As more and more brands rebrand and update their sites, you’ll have a never-ending supply of link building opportunities. Just make sure your content is top-notch, because you’ll be competing for those coveted replacement links.

The Skyscraper Technique: Reach New Heights with Content

Remember that time I mentioned the “Skyscraper Technique”? Well, let me tell you, this one is a classic for a reason. The basic idea is simple: you find a piece of content in your industry that’s already performing well in terms of backlinks, and then you create something that’s 10x better.

Now, I know what you’re thinking: “But Brian, creating content that’s 10x better than the competition? That sounds like a lot of work!” And you’d be right. It’s not exactly a walk in the park, but the payoff is more than worth it.

Here’s how it usually goes down: I’ll do a quick Google search to find the top-performing content in my niche, and then I’ll get to work on creating something that’s even more comprehensive, more visually appealing, and more valuable. We’re talking the kind of content that makes people say, “Wow, I’ve never seen anything like this before!”

And the best part? Once you’ve got that killer piece of content, you can start reaching out to all the people who are linking to the existing stuff and ask them to check out your masterpiece. Trust me, they’ll be happy to swap out that old link for your shiny new one.

The Feeler Email: The Subtle Art of the Link Pitch

Now, you know me, I’m all about that direct approach. But sometimes, a little subtlety can go a long way in the world of link building. Enter the “Feeler Email” – a technique that’s all about building relationships and creating a little bit of anticipation before you make your link pitch.

The basic idea is simple: instead of jumping straight into the link request, you send a quick email just to say “hi” and ask if the recipient would be interested in checking out your content. No strings attached, no hard sells – just a friendly little feeler to see if they’re receptive.

And you know what? This approach has been a game-changer for me. In fact, I’ve seen a 40% boost in response rates compared to the good old “give me a link” approach. It’s all about building that trust and rapport first, you know?

Unlinked Brand Mentions: The Power of the Overlooked

Alright, let’s say you’re scrolling through the interwebs and you stumble across a blog post that mentions your brand – but doesn’t actually link to your site. What do you do? Do you shake your fist at the sky and curse the SEO gods? Heck no! You’ve just uncovered a golden link building opportunity, my friend.

These so-called “unlinked brand mentions” are basically low-hanging fruit when it comes to building backlinks. Someone’s already talking about you, so all you have to do is reach out and politely ask them to throw a link your way. It’s like finding a $20 bill on the sidewalk – you’d be crazy not to pick it up!

And the best part? These kinds of links can be an absolute game-changer for your SEO. They’re seen as super natural and organic by the search engines, which means they can give your rankings a serious boost. So, the next time you spot one of those unlinked brand mentions, don’t hesitate – jump on it like a dog on a bone!

The Resource Page Hustle: Where Link Building Gets Creative

You know those pages on websites that are dedicated to listing out all sorts of useful resources? Yeah, those are link building gold mines, my friends. And the best part? You don’t even have to do anything shady or spammy to score a link from them.

Here’s how it works: you find relevant resource pages in your industry (think things like “best SEO tools” or “top marketing resources”), and then you reach out to the site owners with a friendly, value-added message. Something like, “Hey, I noticed you have a great resource page on XYZ topic. I actually just published a really comprehensive guide on that same topic, and I thought it might be a good fit for your page. Let me know if you’d be interested in taking a look!”

Now, I know what you’re thinking: “But Brian, won’t they just ignore my email?” And yeah, there’s always a chance of that. But the way I see it, the upside potential is huge. I mean, if they add your link to their resource page, you’re instantly getting exposure to their entire audience – talk about a win-win!

The Branded Strategy Superpower: When Naming is Believing

Alright, here’s a little secret for you: one of the best ways to get backlinks is to come up with your own unique strategy or technique, and then give it a catchy name. You know, like my “Moving Man Method” or the “Skyscraper Technique”.

It might sound a little silly, but hear me out. When you create a branded strategy, it helps people remember it (and your brand) better. And the more people talk about and reference your technique, the more backlinks you’re going to end up with. I mean, just look at how many times I’ve mentioned the “Moving Man Method” in this article alone!

The key is to make sure your strategy is actually unique and valuable, even if the individual components aren’t necessarily brand new. As Derek Halpern likes to say, “You may not have unique ingredients, but you’ve got a unique recipe.” And once you’ve got that special sauce, all you have to do is give it a catchy name and watch the backlinks start rolling in.

Crazy, But Effective: The Future of Link Building

So, there you have it, folks – a whole bunch of crazy, yet surprisingly effective link building tactics that you can start using today. From the “Moving Man Method” to the power of branded strategies, these techniques might sound a little out there, but trust me, they work.

The key is to always be on the lookout for those unconventional opportunities, the ones that don’t get talked about in the same old SEO echo chamber. Because that’s where the real magic happens, my friends. And let me tell you, when you start uncovering these hidden gems, your link building game is going to be off the charts.

So, what are you waiting for? Get out there, get creative, and start building some high-quality backlinks that’ll have your SEO soaring to new heights. Who knows, you might just come up with the next big link building breakthrough. The future is bright, my friends – let’s go get it!

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