Crazy But Brilliant SEO Tactics For More Organic Traffic

You know, sometimes the craziest ideas can turn out to be the most brilliant. That’s exactly what I’m about to share with you – a collection of “crazy but brilliant” SEO tactics that can help skyrocket your organic traffic. These are the kind of strategies that might make you raise an eyebrow at first, but once you see the results, you’ll be kicking yourself for not trying them sooner.

Unleashing the Power of Internal Search

One of the most surprising tactics I’ve come across is the strategic use of internal search results. Yes, you read that right – those seemingly innocuous search queries within your own website can be a goldmine for SEO, if implemented correctly.

Take a look at the case of PeoplePerHour.com, a popular UK-based freelancing platform. They’ve managed to rank for some rather unusual keywords, including “redtube.com” – a term that has absolutely nothing to do with their business. How did they pull this off? By leveraging their internal search functionality and getting those pages indexed by Google.

Now, before you go rushing to try this tactic, there are a few important caveats. You see, PeoplePerHour’s approach was a bit on the “shady” side, with keyword stuffing and sketchy XML sitemaps. But the underlying concept is sound – if you can create a positive user experience through your internal search, Google may just reward you with higher rankings.

The key is to ensure that your internal search results are high-quality, relevant, and actually solve the user’s query. Don’t just stuff keywords and hope for the best. Take a leaf out of UpWork’s playbook – they’ve managed to rank well for job-related searches by curating their content and optimizing their meta tags.

Turning Your Site into a Content Powerhouse

Another tactic that might raise a few eyebrows is the idea of transforming your website into a content hub. Now, I know what you’re thinking – “But I’m an SEO agency, not a blog!” Bear with me here, because this strategy can work wonders.

Take a look at Booking.com’s “Hotels in London” page. It’s not just a simple list of hotels – it’s a well-crafted, informative resource that covers everything from local attractions to transportation. This type of comprehensive, valuable content not only boosts engagement and conversions, but it also does wonders for your SEO.

Imagine if you could create a similar page for MCR SEO, your SEO agency in Manchester. You could showcase your top-performing freelancers, offer expert tips on local SEO, and even include customer testimonials. The possibilities are endless, and the payoff could be huge.

Harnessing the Power of User-Generated Content (Carefully)

Now, I know what you’re thinking – “User-generated content? Isn’t that a recipe for disaster?” And you’d be right, to an extent. We’ve seen what can happen when things go wrong, like the Spotify incident where a fake customer service number made its way into the search results.

But the truth is, user-generated content can be a powerful tool in the right hands. Just take a look at Monster’s NHS jobs page – it’s essentially an internal search result, but it’s serving the user’s needs perfectly.

The key is to have a solid strategy in place to monitor and control your user-generated content. That means setting up robust filters, using noindex directives, and constantly reviewing your XML sitemaps. It’s not a set-and-forget kind of thing, but if you can pull it off, the benefits can be substantial.

Embracing the Unexpected

At the end of the day, the world of SEO is constantly evolving, and the strategies that work today may not work tomorrow. That’s why it’s so important to be open-minded and willing to try new things.

Some of the craziest ideas can turn out to be the most brilliant, as long as you approach them with a strategic mindset and a focus on delivering value to your users. So don’t be afraid to think outside the box – who knows, your next “crazy” tactic might just be the key to unlocking your organic traffic potential.