Crafting Kickass Content Promotion Strategies





Blog Date

May 27, 2024


UK, Manchester

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Crafting Kickass Content Promotion Strategies

Crafting Kickass Content Promotion Strategies

As an SEO strategist at a Manchester-based agency, I know firsthand the importance of crafting a killer content promotion strategy. In today’s digital landscape, where attention spans are shorter than ever, it’s not enough to simply create great content – you need to put in the legwork to make sure it reaches your target audience.

Let me start by sharing a personal anecdote. Back when I was just starting out in the industry, I had this brilliant idea for a blog post that I was sure would go viral. I spent hours meticulously researching the topic, crafting the perfect headline, and pouring my heart and soul into the writing. But when I hit publish, the crickets were deafening. Turns out, great content is only half the battle.

As a demand generation manager once said, “A Demand Generation Manager without great content is like a vehicle without fuel… you won’t get far without filling the tank.” Truer words have never been spoken.

So, what’s the secret to crafting a kickass content promotion strategy? It all starts with understanding your audience. Who are they, what challenges do they face, and what kind of content will they find valuable? As marketing expert Kathy Klotz-Guest puts it, “Content fuels the engine that drives the success of any lead-generation initiative or campaign.”

Once you’ve got a firm grasp on your target audience, it’s time to start planning your content promotion strategy. As Lindsey Tague, a marketing strategist, suggests, “The advice I give to start-ups or smaller-sized marketing teams is to build 1-2 flagship content pieces of content a year. Once built, market the s*** out of them.”

But what exactly is “flagship content”? According to Natalie Rubin, an expert in content marketing, “Flagship content includes industry research, expert opinions, or something long-form that is desirable (or useful) to your target audience and IS NOT directly promotional.” The key is to create content that addresses the challenges your audience faces, not just to push your own products or services.

For example, at Manchester SEO, we recently conducted in-depth industry research and published a comprehensive white paper on the latest trends in content marketing. This piece of flagship content has already generated around 20% of our yearly lead generation targets, and we’ve been able to repurpose it in numerous ways – from social media posts to email campaigns.

Of course, creating great content is only half the battle. You also need to have a solid plan for promoting it. This could include everything from social media outreach and email marketing to guest blogging and influencer collaborations. The key is to get creative and think outside the box.

One strategy that has worked particularly well for us is leveraging the power of video. We’ve found that our audience loves to consume content in a more visual and engaging format, so we’ve started producing high-quality video content to supplement our written pieces. And the results speak for themselves – our video content consistently outperforms our blog posts in terms of engagement and conversions.

Another tactic that has been a game-changer for us is influencer marketing. By partnering with industry thought leaders and influencers, we’ve been able to tap into new audiences and leverage their credibility to boost the reach and impact of our content.

At the end of the day, crafting a kickass content promotion strategy is all about finding the right balance of creativity, strategy, and execution. It’s about understanding your audience, creating content that truly resonates with them, and then getting it in front of the right people at the right time.

So, if you’re ready to take your content promotion game to the next level, start by identifying your flagship content pieces, and then get to work on a comprehensive promotion plan that leverages a range of tactics and channels. With a little creativity and a lot of hustle, you can turn your content into a lead-generating powerhouse.

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