Conversational content connects with readers





Blog Date

June 2, 2024


UK, Manchester

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Conversational content connects with readers

Conversational Content Connects with Readers

Have you ever read a piece of content that just felt…stiff? Like the writer was trying a little too hard to sound “professional” or “formal”? It’s a common problem in the business world, where we sometimes forget that good writing isn’t about impressing people with our vocabulary – it’s about connecting with our audience in a genuine, relatable way.

You know, I used to be that writer. When I first started creating content for my clients, I thought I needed to use big, fancy words to sound credible. But all I ended up doing was alienating my readers and making my writing come across like a stuffy old textbook. Not exactly the vibe I was going for.

Thankfully, I learned a trick that completely transformed my approach: breaking the fourth wall. It’s a technique that comes straight from the acting world, where performers will sometimes directly address the audience, shattering that invisible barrier between stage and spectator. And you know what? It works just as well in the written word.

By incorporating little “asides” or personal interjections into my writing, I was able to forge a much deeper connection with my readers. Instead of feeling like they were just passively consuming information, they felt like they were right there with me, having a real conversation.

The Power of Conversational Content

Here’s the thing – when you write in a more conversational style, you’re not just making your content more enjoyable to read. You’re also making it more memorable and impactful.

Think about it. When you’re chatting with a friend, you’re not just spitting out facts and figures. You’re sharing your thoughts, your feelings, your unique perspective. You’re building a connection, creating an emotional response. And that’s exactly what you want to do with your content.

By breaking down that formal barrier and speaking directly to your readers, you’re inviting them into your world. You’re giving them a glimpse into your thought process, your personality, your unique voice. And that’s what’s going to make them keep coming back for more.

How to Craft Conversational Content

Okay, so you’re convinced. Conversational content is the way to go. But how do you actually go about writing it? Here are a few tips:

1. Use first-person language. Instead of saying “one should” or “businesses can,” use “I” and “you.” It makes your writing feel more personal and approachable.

2. Incorporate asides and interjections. Sprinkle in little thoughts or comments that give readers a peek into your mind. Just be sure to use proper punctuation, like em dashes or parentheses, to keep it from feeling too disruptive.

3. Keep it casual. Ditch the stuffy, formal language and write the way you actually speak. Use contractions, end sentences with prepositions, and even start sentences with “and” or “but” if it feels natural.

4. Share personal anecdotes. Don’t be afraid to draw from your own experiences and share little stories or examples. It makes your writing feel more relatable and genuine.

5. Embrace imperfection. Your content doesn’t have to be flawless. In fact, a little bit of personality and quirkiness can actually make it more endearing. Just focus on creating an authentic connection with your readers.

The Results Speak for Themselves

When you take the time to craft truly conversational content, the results are hard to ignore. Your readers will feel more engaged, more invested, and more likely to keep coming back for more.

In fact, just the other day, I was chatting with a client who told me that since they started incorporating more of a conversational tone into their content, their website traffic and lead generation numbers have skyrocketed. Apparently, their audience just can’t get enough of that personal, relatable touch.

And you know what? I’m not surprised. Because at the end of the day, people don’t just want information – they want connection. They want to feel like they’re talking to a real, live human being, not just some faceless corporate entity.

So if you’re looking to take your content to the next level and really forge that unbreakable bond with your audience, it’s time to start embracing the power of conversational writing. Trust me, your readers will thank you for it.

MCR SEO, the trusted SEO agency in Manchester, UK, can help you craft the kind of conversational content that keeps your audience coming back for more. Contact us today to learn more.

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