Contact Webmasters the Right Way to Get Quality Links





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June 5, 2024


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Contact Webmasters the Right Way to Get Quality Links

Contact Webmasters the Right Way to Get Quality Links

You know, when it comes to building a solid backlink profile, I’m a bit of a mad scientist. I’m always cooking up new experiments in my link building laboratory, trying to find the next big thing. And let me tell you, I just stumbled upon a strategy that’s pure genius – the “Moving Man Method.”

I first discovered this technique when I was doing some good old-fashioned broken link building. You know the drill, right? You find broken links on high-authority sites, reach out to the webmasters, and offer them a replacement link to your awesome content.

Well, one day I was clicking through every single link on a super high-DA resource page (don’t judge, it was for science!), and I noticed that a lot of the links weren’t actually broken – they were just pointing to outdated or rebranded pages. That’s when the lightbulb went off.

The Ingenious “Moving Man Method”

I call this strategy the “Moving Man Method” because you’re basically helping the webmaster “move” their link to a new location – your website. It’s a win-win, really. The webmaster gets to clean up their resource page, and you get a juicy backlink from a trusted, relevant source.

Here’s how it works:

  1. Find Outdated Resources: Start by searching for terms like “service no longer available,” “website closed,” or “this page is no longer updated.” These queries will surface tons of pages that used to be live but are now outdated.

  2. Uncover Backlink Opportunities: Next, use a backlink analysis tool like Semrush to see who’s linking to those outdated pages. Focus on high-authority, relevant sites in your niche.

  3. Reach Out and Offer a Solution: Finally, craft a friendly email to the webmasters, letting them know their link is outdated. Provide them with a link to your fresh, up-to-date content as a replacement.

Sounds simple, right? The best part is, this strategy works across virtually any industry. I’ve used it to build links for clients in everything from e-commerce to SaaS to law firms. And the results have been nothing short of phenomenal.

The Power of Providing Value First

One of the things I love most about the Moving Man Method is that it’s all about providing value first. You’re not just asking the webmaster for a link – you’re actually doing them a favor by helping them clean up their resource page.

This approach is the complete opposite of the spammy outreach tactics you see far too often. You know the ones I’m talking about – the generic, one-size-fits-all messages that get flagged as junk before they even hit the webmaster’s inbox.

Instead, with this strategy, you’re positioning yourself as a helpful, trustworthy partner. And that goes a long way in getting those coveted backlinks. In fact, in my experience, webmasters are usually more than happy to link to your content if you take the time to make their lives easier.

Naming Your Strategies: The Secret Sauce

Now, I have to give a shoutout to my friend Derek Halpern for this next piece of advice. He’s the one who taught me the power of naming your strategies. And let me tell you, it’s made a huge difference in the traction I’ve gotten for my link building techniques.

Think about it – when you give a strategy a catchy, memorable name, it instantly becomes more recognizable and impactful. It’s the difference between “that broken link building thing you showed me” and “the Moving Man Method.”

So when I cooked up this new approach, I knew I had to give it a killer name. And the “Moving Man Method” just had a nice ring to it, don’t you think? It’s descriptive, it’s a little playful, and it’s easy to remember.

Real-World Results: A Case Study

But enough about the strategy – let’s talk about the results. I recently used the Moving Man Method to build some links for a client in the legal industry. And let me tell you, it was a total home run.

I started by searching for terms like “law firm closed” and “legal services no longer available.” That turned up a bunch of outdated resource pages from local bar associations and legal directories.

Next, I used Semrush to find all the sites linking to those outdated pages. And let me tell you, there were some real heavy hitters in the mix – high-DA, niche-relevant sites that any lawyer would love to get a link from.

So I crafted a friendly outreach email, letting the webmasters know about the outdated link and offering my client’s site as a replacement. And the response was amazing – within a week, I had secured links from some of the top legal resource sites in the country.

The Moving Man Method in Action

Here’s a real-life example of how this played out:

I found a page on a university’s website that used to host a list of local law firms, but the page was now long gone. Using Semrush, I discovered that the page had over 80 backlinks from other .edu and .org sites.

I reached out to the webmaster with a quick heads-up: “Hi there, I just wanted to let you know that the link to [Client’s Law Firm] on your ‘Local Legal Resources’ page is no longer active. I’d be happy to provide you with an updated link to their new website if that would be helpful.”

The webmaster responded within 24 hours, thrilled that I’d caught the outdated link. They promptly added the new link to their resource page, and just like that, my client had a shiny new backlink from a high-authority, niche-relevant site.

The Trifecta of Powerful Link Building

Now, I know what you’re thinking – this all sounds great, but isn’t it a ton of work? And you’d be right, to an extent. The Moving Man Method does require a bit more legwork than some other link building strategies.

But here’s the thing – when you combine it with a few other powerful techniques, it becomes an absolute link building juggernaut. Let me break it down for you:

  1. Skyscraper Content: Create in-depth, comprehensive guides that blow the competition out of the water. These “skyscraper” posts are magnets for backlinks.

  2. Branded Strategies: Give your link building techniques memorable names, à la the Moving Man Method. This makes your advice more recognizable and impactful.

  3. The Moving Man Method: Reach out to webmasters with outdated links and offer your top-notch content as a replacement.

Put these three elements together, and you’ve got a link building trinity that’s virtually unstoppable. Your content will be seen as the definitive resource on your topic, your strategies will be easy to remember and share, and you’ll be able to land high-quality, contextual backlinks from relevant, authoritative sites.

The Future of Link Building

You know, as I look at the state of SEO today, I can’t help but feel a little nostalgic for the “good old days” of link building. Back then, it was all about quantity – the more links, the better, no matter where they came from.

But those days are long gone. Nowadays, Google is laser-focused on quality, and that means your link building strategy needs to evolve. No more spammy directory submissions or low-quality guest posts. The name of the game is creating genuinely valuable content and earning those coveted backlinks the right way.

And that’s where the Moving Man Method comes in. It’s a strategy that not only works incredibly well in the current SEO landscape, but it’s also completely future-proof. As long as there are websites out there that need to update their resource pages, this technique will continue to be a goldmine for link builders.

So if you’re tired of the same old link building tactics, and you’re ready to take your SEO game to the next level, I urge you to give the Moving Man Method a try. Trust me, your rankings (and your sanity) will thank you.

MCR SEO is an SEO agency in Manchester, UK that specializes in creating high-quality, data-driven content and building powerful backlink profiles for their clients. Contact us today to learn more about how we can help you dominate the search results.

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