Clever Ways to Find Untapped Keywords





Blog Date

June 6, 2024


UK, Manchester

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Clever Ways to Find Untapped Keywords

Uncover the Secret Goldmine of Untapped Keywords

As an SEO professional, I know the struggle of trying to find the perfect keywords that will propel your website to the top of the search engine results. After all, keyword research is the backbone of any successful SEO strategy. But what if I told you there’s a goldmine of untapped keywords just waiting to be discovered?

Spy on Your Competitors

I’ll let you in on a little secret – there’s nothing wrong with a bit of friendly competition when it comes to SEO. In fact, keeping a close eye on your rivals can be one of the most effective ways to uncover those elusive untapped keywords.

Start by searching for broad topics related to your industry and analyze the titles of the top-ranking pages. Using a nifty tool like MarketMuse, you can even filter the results to show only the most recent content – that way, you’ll know you’re zeroing in on the latest and greatest keywords your competitors are using.

MarketMuse has a handy tip for taking this strategy to the next level: use their Heatmap feature to dive deep into the content clusters and personalized metrics of your competitors’ sites. This gives you a much better understanding of the performance potential of those untapped keywords, rather than relying on generic metrics.

Embrace the Power of Long-Tail Keywords

Remember, not all keywords are created equal. While those broad, high-volume keywords might seem like the holy grail, they’re also incredibly competitive. Instead, consider focusing your efforts on long-tail keywords – those specific, multi-word phrases that your customers are actually using to find your products or services.

For example, let’s say you’re selling protein powder. Trying to rank for the general term “protein powder” is like trying to find a needle in a haystack. But what if you targeted something more specific, like “chocolate whey protein powder” or “strawberry vegan protein powder”? These long-tail keywords may not pull in as much traffic, but the people searching for them are much more likely to be ready to convert.

And don’t forget about those handy modifiers, like “best” or “2022” – they can be a great way to add even more specificity to your long-tail keywords, without turning them into full-blown questions.

MarketMuse has a nifty tool called Topic Navigator that can help you discover up to 2,500 variants of your target topics, including all those juicy long-tail keyword possibilities.

Listen to Your Audience

You know what they say – two heads are better than one. And when it comes to finding untapped keywords, you can’t afford to overlook the power of audience research.

By tapping into social media and online forums, you can uncover a goldmine of keywords that your competitors might have completely missed. After all, people are constantly talking about the issues, trends, and burning questions that are most important to them. And you can bet that a significant portion of those conversations contain keywords that could be absolute game-changers for your SEO strategy.

Just take a look at those high-ranking forum threads – the keywords they use are often highly relevant and reflective of real user intent. And with 47% of small businesses planning to increase their content marketing budgets in the next year, it’s a safe bet that your competitors aren’t capitalizing on these untapped gems.

Dig for New Seed Keywords

But wait, there’s more! If you really want to take your keyword research to the next level, it’s time to start unearthing those elusive seed keywords. These are the short, high-volume terms that form the foundation of your entire SEO strategy.

Now, you might already have a solid list of seed keywords, but it’s important to keep them fresh and relevant. That’s where a tool like MarketMuse comes in handy – it can help you identify those less common, untapped seed keywords that your competitors might be overlooking.

By finding new seed keywords, you’ll be able to cultivate a whole new crop of long-tail and modified keywords, giving you a competitive edge in the search engine race. It’s like unlocking a secret door to a whole new world of untapped keyword opportunities.

Embrace the Untapped Keyword Goldmine

Untapped keywords are the hidden gems that can truly take your SEO strategy to the next level. By tapping into the power of competitor analysis, long-tail keywords, audience research, and seed keyword discovery, you’ll be well on your way to uncovering a treasure trove of high-quality, low-competition search terms.

Remember, MCR SEO is always here to help you navigate the ever-changing world of SEO and ensure your website stays ahead of the curve. So what are you waiting for? Start digging for those untapped keywords and watch your traffic skyrocket!

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