Choosing the Right Keywords for Small Business SEO





Blog Date

June 6, 2024


UK, Manchester

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Choosing the Right Keywords for Small Business SEO

Choosing the Right Keywords for Small Business SEO

Unlocking the Power of Keyword Research for Your Small Business

As a small business owner, the thought of diving into keyword research might make you want to throw in the towel before you even get started. I get it – the world of SEO can feel like a confusing, ever-changing maze. But let me let you in on a little secret: keyword research doesn’t have to be complicated. In fact, it can be the key to unlocking a whole new world of visibility and growth for your small business.

You see, when it comes to SEO, keywords are the bread and butter. They’re the gateway for potential customers to find your business online. And by choosing the right keywords – the ones that your target audience is actually searching for – you can position your small business as the solution they’re looking for.

Now, I know what you might be thinking: “But won’t the big guys always outrank me for the popular keywords?” And to that, I say – not necessarily! Sure, the Goliaths of your industry might have the upper hand when it comes to some of the high-volume, highly competitive keywords. But that’s where the beauty of long-tail keywords comes in.

Long-tail keywords are the more specific, less competitive search queries that your potential customers are using. And by targeting these, you can carve out a niche for your small business and start attracting the right kind of traffic to your website.

Uncovering the Gems: How to Find the Best Keywords for Your Small Business

Okay, so you’re convinced that keyword research is the way to go. But where do you even start? Well, my friend, let me walk you through the process.

First things first, you need to put yourself in the shoes of your ideal customer. What kind of questions are they asking? What problems are they trying to solve? HubSpot’s experts suggest brainstorming a list of 5-10 topic buckets that are relevant to your business. These could be the areas you blog about the most or the common pain points your customers come to you with.

Once you’ve got your topic buckets, it’s time to dive into the keyword research. Start by jotting down some specific keyword phrases that you think your customers might be searching for. Don’t worry about perfection here – this is just a brainstorming session. As the experts on Reddit suggest, you can always refine your list later.

Now, it’s time to put those keywords to the test. Plug them into a tool like Google Keyword Planner or Ahrefs and take a look at the search volume and competition. This will help you identify the gems – the keywords that have a decent amount of search volume but aren’t crazy competitive.

Balancing the Short and Long Game: Mixing Head Terms and Long-Tail Keywords

Remember how I mentioned that long-tail keywords can be your small business’s secret weapon? Well, it’s true. But that doesn’t mean you should completely neglect the more popular, high-volume “head terms.”

The key is to strike a balance between the two. As the experts at GetJess suggest, head terms can help you make some quick SEO wins, while long-tail keywords can be the foundation for your long-term success.

Think about it this way: a customer searching for “SEO” is probably still in the early stages of their buying journey. But someone searching for “best SEO agency in Manchester” is much closer to being ready to work with a provider. By targeting a mix of head terms and long-tail keywords, you can cover all your bases and attract both the browsers and the buyers.

Putting It All Together: Crafting a Winning Keyword Strategy

Alright, so you’ve done your research, identified your target keywords, and found that sweet spot between head terms and long-tails. Now what?

It’s time to put it all into action. Start by weaving your keywords seamlessly into your website content, like here on the MCR SEO website. Make sure your pages are optimized for the right keywords, and don’t forget to sprinkle them into your meta tags and alt text as well.

But keyword research isn’t a one-and-done deal. You’ll want to continuously monitor your performance, track your rankings, and make adjustments as needed. Maybe a certain long-tail keyword starts gaining traction, or a head term becomes more competitive. By staying on top of it, you can keep your small business’s SEO strategy sharp and adaptable.

And remember, keyword research is just one piece of the puzzle. You’ll also want to focus on creating high-quality, valuable content, building backlinks, and optimizing your technical SEO. But with the right keywords in your toolkit, you’ll be well on your way to small business SEO success.

So, what are you waiting for? It’s time to dive in, get your hands dirty, and start uncovering those keyword gems that will take your small business to new heights. Trust me, your future self (and your customers) will thank you.

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