Can Google find my business with voice search?

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June 6, 2024

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UK, Manchester

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Can Google find my business with voice search?

Can Google Find My Business with Voice Search?

Are you a business owner in Manchester, UK, wondering if Google can actually find your business through voice search? Well, let me tell you – it’s a whole new world out there when it comes to how people are searching for products and services these days.

Gone are the days when folks would simply type away on their keyboards, hunting and pecking their way to find what they need. Nowadays, people are all about that hands-free life, barking orders at their smartphones and smart speakers, expecting instant gratification. And let me tell you, if your business isn’t optimized for this voice search revolution, you might as well be invisible to a huge chunk of your potential customer base.

According to Google, there are all sorts of nifty features that come with a business account on their Voice platform. Things like custom phone numbers, voicemail transcription, and even the ability to make calls straight from your computer. Sounds pretty sweet, right? The key is making sure your business is set up to take full advantage of these voice search capabilities.

Optimize for Local SEO

Now, I know what you’re thinking – “Local SEO? That’s so 2010.” But let me tell you, when it comes to voice search, being visible in your local area is absolutely crucial. Studies show that the majority of voice searches are for local businesses and services. So if you want Google’s digital ear to perk up and take notice of your Manchester-based business, you’re going to need to make sure your online listings are on point.

That means claiming and optimizing your Google My Business profile, making sure your NAP (name, address, phone number) is consistent across all your online directories, and even considering automating your local marketing efforts. It’s a lot of work, I know, but trust me – it’ll pay off big time when those voice-hungry customers come a-callin’.

Get Those Reviews Rollin’

You know what they say – the customer is always right. And when it comes to voice search, those customer reviews are like gold. Synup reports that businesses with an average 4-star rating or higher tend to rank better in voice search results. So if you want Google’s digital assistant to be singing your praises, you’d better make sure your business is racking up those glowing reviews.

Now, I know what you’re thinking – “But what if I get a bad review?” Well, my friend, that’s where your savvy people skills come in. Respond to every review, both positive and negative, with empathy and a genuine desire to make things right. Trust me, potential customers love to see that kind of commitment to customer service.

Optimize for Natural Language

Alright, let’s talk about the nitty-gritty of voice search optimization. According to Alexa Business, one of the key things you need to focus on is using natural language in your content. Gone are the days of keyword-stuffed, robotic-sounding copy. Nowadays, you need to write like a real, live human being – the kind of person your customers would actually want to chat with.

Think about how people naturally speak when they’re asking for recommendations or looking for a local business. They’re not going to say, “Dry cleaner near me.” They’re going to say something like, “Hey Google, where’s the best dry cleaner in Manchester?” So make sure your website content, blog posts, and other marketing materials are reflecting that conversational, natural language that voice search users are looking for.

Embrace the Long-Tail Keywords

And while we’re on the topic of keywords, let’s talk about long-tail keywords. Alexa Business explains that voice search queries tend to be longer and more specific than their text-based counterparts. So instead of just targeting broad keywords like “Manchester SEO agency,” you need to be thinking about the kinds of questions and phrases your potential customers might be using when they’re looking for businesses like yours.

For example, instead of just “Manchester SEO agency,” you might want to optimize for something like “best SEO agency in Manchester for small businesses.” See how that’s a bit more specific and natural-sounding? That’s the kind of thing that’s going to catch Google’s ear (and eye) when it comes to voice search.

Make It Mobile-Friendly

Last but not least, you can’t forget about the importance of having a mobile-friendly website. Alexa Business points out that more and more people are using their smartphones and tablets to conduct voice searches. And since Google has announced that they’re prioritizing mobile-first indexing, you’d better make sure your website is optimized for those small screens.

Think big, easy-to-click buttons, mobile-responsive design, and content that’s easy to digest on the go. Because let’s be real – nobody wants to squint and pinch-zoom their way through a website when they’re trying to find a local business to support.

So there you have it, my fellow Manchester business owners – the key to getting your business found through the power of voice search. It’s all about optimizing for local SEO, racking up those positive reviews, using natural language, targeting long-tail keywords, and making sure your website is mobile-friendly. Piece of cake, right?

Okay, maybe it’s not quite that simple. But trust me, if you put in the work, the payoff will be huge. Because when those voice-hungry customers are looking for businesses like yours, you want to make sure you’re the one they’re hearing loud and clear.

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