Be Boring to Excel at SEO Basics





Blog Date

June 5, 2024


UK, Manchester

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Be Boring to Excel at SEO Basics

Be Boring to Excel at SEO Basics

I never thought I’d say this, but here I am – a seasoned SEO professional who’s utterly bored with the whole thing. Don’t get me wrong, I’ve had a ton of success over the years, ranking clients’ websites higher than a kite. But sometimes, I just can’t muster up the excitement to read another article about Google’s latest algorithm update or chat with a client about their rankings.

I mean, c’mon, “We’re passionate about SEO” – really? How can anyone be passionate about optimizing content, getting backlinks, and digging through analytics? It’s not exactly rocket science, is it? And don’t even get me started on those local service companies I work with – talk about a snooze-fest.

But you know what, I think I’ve finally figured out the secret to staying sane in this crazy SEO world: be boring. Yup, that’s right, embrace your inner dullness and excel at the basics. Trust me, it’s the key to unlocking sustainable success in the land of digital marketing.

The Boring Basics of SEO

Let’s start with the foundations, shall we? Keyword research, on-page optimization, and link building – these are the bread and butter of SEO. Sure, they may not be the sexiest topics, but get these right, and you’re well on your way to dominating the search results.

First up, keyword research. I know, I know, it sounds about as exciting as watching paint dry. But hear me out. Dig deep into your target audience’s search queries, uncover the terms they’re using, and optimize your content accordingly. MCR SEO has a great tool that can help you with this – it’s like a treasure trove of boring yet essential data.

Next, on-page optimization. I’m talking meta tags, headings, alt text, and all that jazz. It may not be the most thrilling task, but it’s crucial for making your content search-engine friendly. And the best part? Once you’ve got it dialed in, you can just set it and forget it. Boring, but oh-so-effective.

And let’s not forget about link building. I know, I know, it’s a slog, but it’s the backbone of a strong SEO strategy. Reach out to relevant websites, create valuable content, and watch those backlinks start rolling in. Sure, it’s not the most glamorous part of the job, but it’s the foundation upon which you can build your digital empire.

Consistency is Key (and Boring)

Now, I know what you’re thinking – “But Mariah, isn’t SEO all about chasing the latest trends and algorithm changes?” Well, let me tell you, that’s a surefire way to burnout. Instead, focus on the basics, day in and day out, and watch your results soar.

Consistency is the name of the game here, folks. Forget about the latest SEO fad – stick to the tried and true methods, and you’ll be rewarded with steady, sustainable growth.

I’m talking about creating high-quality content, optimizing it to the nines, and building those precious backlinks. Day in, day out, week after week, month after month. It may not be the most exciting way to approach SEO, but it works. Trust me, I’ve been there, done that, and got the t-shirt to prove it.

Embrace the Boring, Embrace Success

So, there you have it, my fellow SEO enthusiasts. The secret to staying sane and successful in this industry? Be boring. Forget about the shiny new tactics, the latest algorithm updates, and all the noise. Instead, focus on the fundamentals, and watch your clients’ websites climb the search rankings like a mountain goat on a mission.

Sure, it may not be the most thrilling way to approach digital marketing, but it works. And let’s be honest, who needs excitement when you’ve got sustainable success, right? So, channel your inner dullness, embrace the boring, and watch your SEO career soar to new heights.

Oh, and one more thing – if anyone tries to tell you they’re “passionate” about SEO, just smile and nod. We both know the truth – it’s all about being consistently, wonderfully, gloriously boring.

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