Attract High Quality Backlinks with Remarkable Assets

Creating quality backlinks is the holy grail of SEO. It’s the one thing that can truly catapult your website to the top of the search engine results pages (SERPs) and drive a flood of targeted traffic to your business. But the challenge is, how do you acquire those elusive, high-authority backlinks without resorting to shady link-building tactics?

Well, my friends, I’m about to let you in on a little secret. The key lies in crafting remarkable “linkable assets” – content that other websites can’t resist linking to. And I’ve got the battle-tested strategies to make it happen.

You see, I’ve been on the SEO trenches for over 25 years, and I’ve seen it all – from the rise and fall of once-mighty link building schemes to the evolution of Google’s ever-changing algorithms. But through it all, one approach has consistently delivered the goods: creating irresistible linkable assets.

Now, I know what you’re thinking – “Linkable assets? That sounds like a lot of work!” And you’d be right. Crafting these link-worthy resources takes time, effort, and a healthy dose of creativity. But trust me, the payoff is well worth it.

The Power of Linkable Assets

Linkable assets are pieces of content that are so valuable, informative, and unique that other websites can’t resist linking to them. We’re talking about things like in-depth industry reports, interactive tools, or groundbreaking original research. The kind of content that becomes the go-to resource for an entire niche.

And the beauty of linkable assets is that they work their magic without you having to constantly beg for backlinks. When you create something genuinely remarkable, the links start flowing in organically as other websites recognize the value you’re providing.

I’ve seen it happen time and time again with my clients. Take, for example, the case study I recently worked on for a SaaS company in the HR tech space. We created a comprehensive guide to employee onboarding best practices, complete with actionable tips, real-world examples, and a nifty onboarding cost calculator tool.

The results were nothing short of spectacular. Within the first six months, that single piece of content attracted over 150 backlinks from high-authority sites like SHRM, HR Dive, and People Management. And the best part? Those links keep accruing value over time as the referring domains grow stronger.

Identifying Your Linkable Assets

Now, I know what you’re thinking – “But Tomislav, how do I know what kind of linkable assets to create?” It’s a fair question, and one that deserves a thoughtful answer.

The key is to think like your target audience. What kind of content would they find genuinely useful and valuable? What questions are they asking that your business is uniquely positioned to answer?

For example, let’s say you’re an SEO agency in Manchester. Your potential clients are likely struggling with things like how to attract high-quality backlinks, optimize their content for search, or measure the ROI of their SEO efforts. By creating in-depth guides, interactive tools, or data-driven studies around these pain points, you’re well on your way to building a cache of linkable assets.

And don’t be afraid to get creative! One of my most successful linkable assets was a simple yet ingenious calculator that helped hydroponic growers determine the perfect fan size for their grow rooms. It was a game-changer in that niche, and the backlinks kept rolling in from related websites.

Maximizing the Impact of Your Linkable Assets

Of course, simply creating remarkable content isn’t enough. You also need to make sure the right people know about it. That’s where strategic promotion and outreach come into play.

First and foremost, make sure your linkable assets are optimized for search. Use relevant keywords, create compelling meta descriptions, and structure your content in a way that makes it easy for search engines to crawl and index.

Next, start building relationships with industry influencers, bloggers, and journalists. Reach out to them with a personalized pitch, highlighting how your content could benefit their audience. Offer to guest post or collaborate on a co-branded piece of content.

And don’t forget about the power of press releases and other PR tactics. By getting the word out through respected industry channels, you increase the chances of your linkable assets catching the attention of the right people.

The Ongoing SEO Value of Linkable Assets

One of the best things about investing in linkable assets is the long-term SEO value they provide. Unlike more fleeting link-building tactics, the backlinks you earn through these remarkable resources tend to accrue value over time.

As the referring domains that link to your content grow stronger, the SEO juice they pass on to your website becomes more and more potent. And let’s not forget the direct traffic and brand recognition you’ll earn from having your content featured on high-authority websites.

It’s a virtuous cycle that keeps on giving. The more you invest in creating linkable assets, the more you’ll be rewarded with a steady stream of high-quality backlinks and a steadily rising domain authority.

Putting It All Together

At the end of the day, the key to attracting high-quality backlinks isn’t some secret link-building hack or sleazy outreach scheme. It’s about creating content that is so genuinely remarkable, useful, and attention-grabbing that other websites can’t resist linking to it.

And with the strategies I’ve outlined here, you’ve got all the tools you need to make that happen. So what are you waiting for? Start brainstorming your next linkable asset and watch as the backlinks – and the rankings – start pouring in.

Oh, and one last thing – if you need any help bringing your linkable asset ideas to life, be sure to reach out to my team at MCR SEO. We’d be more than happy to lend a hand and make your website the talk of the town.