Advanced Keyword Research Tactics to Uncover Untapped Topics

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May 27, 2024

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Advanced Keyword Research Tactics to Uncover Untapped Topics

Advanced Keyword Research Tactics to Uncover Untapped Topics

In the ever-evolving world of SEO, staying ahead of the curve means constantly refining your keyword research strategies. Gone are the days when simply plugging a few broad seed keywords into a tool and sifting through the results was enough. To truly dominate the search engine rankings, you need to uncover the hidden gems – the keywords and topics that your competitors have yet to capitalize on.

As an SEO professional at a Manchester-based agency, I’ve seen firsthand how the most successful campaigns are built on a foundation of advanced keyword research. It’s not just about finding the high-volume, high-competition terms that everyone and their mother is already targeting. No, the real magic happens when you dive deeper and uncover the untapped opportunities that can set your website apart.

In this comprehensive guide, I’ll share five cutting-edge tactics that have helped our agency’s clients achieve remarkable results. So, buckle up and get ready to take your keyword research game to the next level.

1. Identifying Newly Published, Traffic-Generating Pages

If you want to find keywords that you can potentially rank for quickly, look no further than newly published pages that are already generating organic traffic. This strategy is like striking gold, as these pages have proven that there’s demand for the content and that it’s possible to rank for the associated keywords.

To uncover these hidden gems, I head to Ahrefs’ Content Explorer and enter a broad topic. I then switch the search mode to “In title” and filter for pages published within the last 90 days, with an estimated 500+ monthly search visits, and on sites with a Domain Rating (DR) less than or equal to mine. By excluding homepages and subdomains, I ensure I’m only looking at fresh, niche-specific content.

For example, let’s say I’m in the fitness niche. If I search for “protein” and apply these filters, I might stumble upon a page about the top 20 highest protein nuts and seeds. This page has been consistently attracting around 1,100 monthly search visits since its recent publication, and the majority of that traffic comes from keywords with relatively low Keyword Difficulty (KD) scores.

As a site with similar authority to this newcomer, I can reasonably expect to rank for these low-competition keywords just as quickly. That means an opportunity to drive targeted traffic to my site and establish myself as an authority in the niche.

2. Reverse-Engineering Your Competitors’ Keyword Strategies

Your competitors have already done the hard work of identifying keywords worth targeting. Why not piggyback off their efforts and uncover the low-competition topics they’re ranking for?

To do this, I use tools like Ahrefs’ Site Explorer to dive into my competitors’ organic search traffic. I look for pages that are attracting a significant amount of visits from keywords with low KD scores. If the page’s total traffic is close to the amount it gets from these low-competition terms, it’s a solid indicator that I can target similar keywords and potentially outrank them.

For instance, let’s say I come across a competitor’s page that’s getting an estimated 963 monthly search visits, with the majority of that traffic coming from the keyword “kodiak cake muffins,” which has a KD score of just 12. This tells me that there’s an opportunity to create content around this topic and similar low-competition keywords, potentially stealing some of that traffic.

3. Leveraging Keyword Modifiers

Keyword modifiers are add-ons to base keywords that can significantly alter the search intent. Common examples include “best,” “near me,” and the current year. By focusing on modifiers that do two things – refresh the content and indicate a specific user need – I can uncover a wealth of untapped keyword opportunities.

To find these modifiers, I often start by exploring a competitor’s Top Pages report in Ahrefs’ Site Explorer. This gives me insight into the specific keyword modifiers they’re targeting, which I can then use as a jumping-off point for my own research.

For example, if I’m in the keto diet niche and I see that one of my competitors is ranking for keywords like “low carb mcdonalds” and “low carb at red robin,” I can infer that the base keyword is something like “low carb” and the modifiers are related to fast-food restaurants. From there, I can use Ahrefs’ Keywords Explorer to find dozens of similar low-competition topics to create content around.

4. Leveraging Less Competitive Seed Keywords

Most people do keyword research the same way: they enter a few common broad keywords into a tool and sift through the results. While there’s nothing inherently wrong with this approach, the reality is that your competitors are probably doing the same thing. This leads to an oversaturated market, with everyone targeting the same high-competition keywords.

One solution to this problem is to use less competitive seed keywords to uncover keyword ideas that your rivals haven’t considered. I can do this by exploring the Organic Keywords report for a competitor’s website and using the “Exclude” filter to remove any keywords containing those common seed terms. This allows me to find hidden gems that I can then use as the basis for my own research.

For example, if I’m in the fitness niche and I check the Organic Keywords report for bodybuilding.com, I might see that they’re ranking for a lot of keywords containing the seed word “workouts.” By excluding those, I can uncover less common seed keywords like “muscle building,” “nutrition,” and “supplements” – all of which can serve as the foundation for discovering low-competition, high-potential topics to target.

5. Tapping into Affiliate Keyword Opportunities

Listicles of the “best” products are a staple for affiliate site owners, but these aren’t the only lucrative affiliate keywords out there. By targeting “product comparison” and “review” keywords, I can reach users who are further along in the purchase funnel and more likely to convert.

To find these keywords at scale, I simply need to enter popular brands in my niche into Ahrefs’ Keywords Explorer and filter for “vs” and “review” keywords. This gives me a clear view of the products people want to see compared and reviewed – and these are the perfect candidates for my affiliate site.

For example, if I’m in the fitness niche and I enter popular protein powder brands into Keywords Explorer, I can uncover a wealth of comparison and review keywords that are ripe for the picking. Since the search intent for these keywords is so clear, they’re almost guaranteed to be great performers for an affiliate site.

Closing Thoughts

Mastering advanced keyword research is the key to unlocking your website’s full potential in the ever-evolving world of SEO. By diving deeper, uncovering untapped opportunities, and leveraging the strategies of your competitors, you can position your site as a dominant force in your industry.

Remember, the days of relying on a handful of broad seed keywords are long gone. To stay ahead of the curve, you need to be constantly on the lookout for new tactics, emerging trends, and innovative ways to connect with your target audience.

So, what are you waiting for? Start putting these advanced keyword research tactics to work, and watch your website’s traffic and rankings soar to new heights. And if you ever need a helping hand, the team at MCR SEO in Manchester is always here to lend our expertise.

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