4 Places Youre Wasting Time & Money in SEO





Blog Date

June 5, 2024


UK, Manchester

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4 Places Youre Wasting Time & Money in SEO

4 Places You’re Wasting Time & Money in SEO

Have you ever heard the age-old question, “So, if you’re so good at SEO, I should be able to google ‘Manchester SEO consultant’ and see you right at the top, right?” Well, my friend, I’m here to tell you that this line of thinking couldn’t be further from the truth.

As someone who’s been in the SEO game for a while, I can confidently say that ranking for those so-called “trophy keywords” is a colossal waste of time and resources. In fact, I’m going to let you in on a little secret: the leads they generate are usually the worst of the bunch.

As Brendan Hufford eloquently put it, “These searches are done by the least sophisticated clients… the leads they generate will always have the smallest budget and take the most of your time.” And you know what? He’s absolutely right.

But don’t just take my word for it. I reached out to some of the top minds in the SEO industry, and they all echoed the same sentiment. Nick Eubanks, co-founder of Traffic Think Tank, shared his experience with ranking for “SEO Philadelphia” and “SEO companies Philadelphia” terms:

“Beyond simply not understanding why I couldn’t rank them #1 for all the keywords they wanted within 1 month, these people always had next to no budget and couldn’t understand why the service would cost anymore than $200, at best.”

Ouch. That’s a hard pill to swallow, but it’s the truth. And it’s not just Nick who feels this way. Ian Howells, another TTT co-founder, had this to say:

“Trying to rank for stuff like ‘Charlotte SEO’ feels like something that would just lead to a lot of leads coming in who likely don’t really understand SEO or what would be involved.”

The same sentiment was echoed by Matthew Howells-Barby, former Global Head of SEO at Hubspot:

“Honestly, the amount of time and resources that you’d invest in going after those broad terms is likely not worth it – the exception being that it can be worth going after the location-based terms if you’re focused on selling local SEO services, or just want to own this from a branding play.”

So, if ranking for those “trophy keywords” is such a waste of time, what should you be focusing on instead?

1. Targeting Long-Tail, Intent-Driven Keywords

Instead of going after the big, competitive keywords, shift your focus to long-tail, intent-driven keywords. These are the search queries that are more specific and often have lower search volumes, but they’re also more likely to convert into leads and clients.

As Brendan Hufford says, “Maybe that means more leads, more sales, and more clients. Maybe it just means you can charge more or land your dream job. That’s what an essential knowledge of SEO can do for you.”

2. Prioritizing Thought Leadership Content

Gone are the days when a simple service page could do the trick. Nowadays, you need to establish yourself as a thought leader in your industry. Create in-depth, valuable content that showcases your expertise and positions you as a trusted advisor.

This not only helps you rank for those long-tail keywords, but it also builds trust and credibility with your audience, making them more likely to convert into paying clients.

3. Focusing on Local SEO (If Applicable)

If your SEO agency is targeting a specific geographic area, like Manchester, then focusing on local SEO can be a game-changer. As discussed on Reddit, automated citation platforms like Yext may not be the best use of your resources, as they often miss important industry-specific citations.

Instead, take the time to build a solid local SEO strategy that includes optimizing your Google My Business listing, creating location-specific content, and getting high-quality local citations.

4. Leveraging Referrals and Networking

Finally, don’t underestimate the power of referrals and networking. As one expert pointed out, “Do you use an automated citation platform for local SEO? I think that automated citation software (Yext, etc) is a waste of money for most businesses.”

Instead, focus on building relationships with other industry professionals, attending local events, and providing exceptional service to your current clients. These efforts can pay off in the form of referrals and word-of-mouth, which are often more valuable than any ranking you could achieve.

So there you have it, my friends. If you want to stop wasting time and money in your SEO efforts, ditch the “trophy keywords,” and start focusing on the strategies that truly move the needle. And don’t forget to check out https://mcrseo.org for more helpful tips and insights.

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