20 Quick-Win SEO Tips For Small Ecommerce Stores

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June 6, 2024

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20 Quick-Win SEO Tips For Small Ecommerce Stores

20 Quick-Win SEO Tips For Small Ecommerce Stores

Have you ever Googled your business and felt like the title displayed doesn’t really do justice to what you offer? Trust me, you’re not alone. Many small ecommerce store owners struggle with optimizing their homepage’s title tag – a small yet significant element that can enhance your visibility on search engines.

As the founder of an SEO agency in Manchester, UK, I’ve seen firsthand how a well-crafted title tag can make all the difference in attracting potential customers to your online store. In this comprehensive guide, I’ll be sharing 20 quick-win SEO tips that you can implement to give your small ecommerce business a much-needed boost in the search rankings.

1. Optimize Your Homepage Title Tag

A title tag is the clickable title displayed in the search results for any page or post on your website. It’s your first opportunity to attract potential visitors and convey what your site is all about. While a significant portion of people searching for your brand might already know you, there’s a chance that some are hearing about you for the first time. A well-optimized title tag can provide them with a clear idea of what to expect from your website, encouraging them to click through.

Changes won’t reflect immediately in the search results as it takes time for Google to crawl your updated homepage. But a well-optimized title increases the chances of your preferred title being chosen, so take 5 minutes this week to give it a try.

2. Make Your “About” Page Easily Accessible

In the digital world, trust is a currency. One simple yet effective way to build trust with your audience and Google is by making your “About” page easily accessible. An “About” page is a section on your website where you introduce yourself and your business to your visitors. It’s a space to showcase your journey, the mission of your business, and the people behind it, helping to establish credibility.

Just like you need to have an easily accessible “About” page for readers to learn more about who is behind the content, you also need a clear “Contact” page in case someone needs to get in touch with you. These small tweaks can go a long way in enhancing the user experience and improving your SEO.

3. Optimize Your Blog Post Metadata

Blog post metadata refers to the information displayed in the byline underneath your blog post title, including the author’s name and credentials, and the dates the post was published or last updated. A table of contents in a blog post is a clickable outline displayed at the beginning of a post, allowing readers to jump directly to different subsections of the article. Both of these elements can enhance the user experience and potentially improve your Google search results.

4. Claim Your Google Knowledge Panel

A Google Knowledge Panel is a box that appears in the Google search results, usually on the right-hand side on desktop views, showcasing important information about a well-known person or entity. It can include details like a brief bio, website link, social media profiles, and other relevant data sourced from Google’s knowledge graph. Claiming and optimizing your Google Knowledge Panel can be a game-changer for your small ecommerce business, helping you stand out in the search results and build trust with potential customers.

5. Implement Keyword Mapping

Keyword mapping is the process of matching keywords to specific pages on your website. This is important because it helps search engines understand what your pages are about and how they should be ranked in search results. Your Shopify store likely has a large number of pages, so it’s crucial to map out which keywords you want to target for each page.

To do this, start by brainstorming a list of relevant keywords for your products and services. Then, assign these keywords to specific pages on your website, ensuring that each page is optimized for its target keywords. This will not only improve your search engine visibility but also enhance the user experience by providing visitors with the information they’re looking for.

6. Leverage FAQs to Improve UX and Ranking

FAQs (Frequently Asked Questions) go a long way in improving the user experience (UX) and also help you rank for more keywords. By adding FAQs to your product pages, you make it easier for customers to find the information they need, so they’re more likely to stick around on your page and make a purchase.

The best way to start is to brainstorm all the questions clients typically ask, using Google search queries and customer service queries as a guide. Most people want to know about product features, shipping, and return policies – these would be great topics to cover in your FAQs. Don’t forget to use a schema generator to add FAQ schema to the product page, as this can help your FAQs appear in rich snippets and further improve your click-through rate.

7. Implement Strategic Interlinking

Interlinking is important for two main reasons: it helps search engines understand your website structure, and it improves the user experience. By linking to other pages on your site, you are effectively creating a map for search engines to follow, making it easier for them to index your site and understand how your content is related.

When interlinking, use keyword-rich anchor text – the text that is hyperlinked should be relevant to the page you’re linking to. For example, if you’re linking to a product page from a blog post, the anchor text should be something like “Blue Floral Dress”.

8. Submit Your Sitemap to Bing Webmaster Tools

Bing is one of the most overlooked search engines, but it still has a significant market share. In fact, it’s estimated that Bing powers 10% of all searches, which is nothing to sneeze at. The most important reason why you should focus on Bing is not its market share, but its RPV (revenue per visit). Bing has the highest RPV of any search engine, which means that if you can rank on Bing, you’re more likely to generate revenue.

Bing Webmaster Tools is a free platform that allows you to submit your Shopify sitemap, view your backlinks, and track your keyword rankings. It’s just like setting up Google Search Console, but for Bing. By optimizing your Bing presence, you can unlock a valuable additional revenue stream for your small ecommerce business.

9. Prevent Duplicate Content with Shopify

Shopify creates a separate URL for each product inside a collection. This means that if you have a product that is in multiple collections, it will have multiple URLs. While this might not seem like a big deal, it can actually hurt your SEO because it creates duplicate content. Google doesn’t like duplicate content, and it can result in lower rankings.

The solution is to prevent Shopify from dynamically creating multiple URLs for each product. Our experts at MCR SEO will remove a piece of code from the theme.liquid file, which is responsible for auto-generating these URLs. Once this code is removed, Shopify will use the same URL for all collections that a product is in, eliminating duplicate content and improving your SEO.

10. Leverage Affiliates and Influencers

Link building is one of the most important, and difficult, aspects of SEO. The more high-quality links you have pointing to your site, the higher your rankings will be. One way to build links is to leverage affiliates and influencers.

An affiliate is someone who promotes your products in exchange for a commission. They’re typically bloggers or YouTubers who have an audience that is interested in your products. An influencer is someone with a large following on social media. They can promote your products to their followers, which results in sales and links.

By leveraging affiliates and influencers, you can build high-quality links to your site and improve your Shopify SEO. It’s a win-win for both you and the affiliate or influencer, as they get a commission, and you get valuable backlinks and exposure.

11. Recapture Broken Backlinks

Before investing in more links, it’s prudent to recapture any broken backlinks that you have. A broken link is a link to a page that no longer exists. This happens for a number of reasons, such as deleted pages, changed URLs, or 404 errors. Broken links can hurt your SEO because they result in a “link loss” – when Google sees that you have a link pointing to a page that does not exist, and it counts it against you.

To recapture broken backlinks, you’ll need to identify them, reach out to the webmasters, and request they update the link. This may require some legwork, but it’s an important step in maintaining a healthy backlink profile and ensuring your site is in the best shape possible for search engines.

12. Recapture Link Equity

Sometimes, webmasters unintentionally remove links to your site. This can happen when they change the URL of a page, restructure their website, or delete a page entirely. When this happens, you lose the link equity pointing to your site.

Fortunately, you can recapture this link equity by reaching out to the webmasters and requesting they update the link. Some webmasters may ask you to update the content in which the link is placed. This can be time-consuming, but it’s worth the effort to reclaim your links and ensure you have the best sitemap possible.

13. Remove Low-Quality Pages from Google’s Index

One way we boost your Shopify SEO at MCR SEO is by removing low-quality pages from Google’s index. These are typically pages with little or no content, thin affiliate pages, or duplicate pages. Paginated and tagged pages are the most common examples of low-quality pages.

Paginated pages are a type of multi-page article that is divided up into separate pages, usually with a “next” or “previous” button at the bottom to help readers navigate. Google sees paginated pages as a single piece of content, hence indexes them as such. This may result in low-quality pages that don’t provide much value appearing in the search results.

Tagged pages are when a product is available in multiple colors or sizes and each size/color has its own URL. By removing these low-quality pages from Google’s index, you can streamline your site structure and improve the overall user experience.

14. Use Time-Sensitive Pop-ups

In the past, exit pop-ups were used to try and get visitors to stay on your site. However, with mobile browsing being the dominant force in modern internet habits, they’re now considered annoying and intrusive. A better way to use pop-ups is to offer a time-sensitive discount or coupon. This entices the visitor to stay on your site and make a purchase.

To set up a time-sensitive pop-up, you can use a tool like Privy or Klaviyo. Remember, the goal is to get visitors to stay on your site and make a purchase, so make sure the offer is enticing enough. This can be a powerful way to boost your conversions and improve your overall Shopify SEO.

15. Use Strategically Placed CTAs

A CTA, or call-to-action, is a button or link that encourages visitors to take action. The most common CTAs are “Buy Now,” “Sign Up,” or “Learn More.” Most Shopify store owners publish valuable blog content but fail to include a CTA. This is a missed opportunity to convert visitors into customers or capture leads.

Every blog post should have at least one CTA, preferably in the form of a banner or widget. The CTA should be relevant to the blog post and link to a product page, landing page, or another valuable resource. Opt-ins and product embeds are some of the most effective CTAs to use on your Shopify store.

16. Optimize Your Images for SEO

Images are a crucial element of any ecommerce store, as they help showcase your products and create a visually appealing shopping experience. However, many store owners overlook the importance of optimizing their images for search engines.

Start by ensuring your images have descriptive file names and alt text that includes your target keywords. This helps search engines understand the content of your images and improves their chances of appearing in image search results. Additionally, compressing your images can improve your site’s loading speed, which is a key ranking factor for Google.

17. Leverage Schema Markup

Schema markup is a code that you can add to your website to help search engines better understand your content. This is especially important for ecommerce stores, as it allows you to showcase rich snippets in the search results, like product information, ratings, and reviews.

Adding schema markup to your product pages can increase your click-through rate by up to 10%. This can be a game-changer for your small ecommerce business, as it helps you stand out from the competition and attract more qualified leads.

18. Optimize for Voice Search

With the rise of smart speakers and voice assistants, voice search is becoming an increasingly important consideration for ecommerce SEO. To optimize your Shopify store for voice search, focus on creating content that answers common questions and uses natural language.

Incorporate long-tail keywords and conversational phrases into your product descriptions and blog posts. This will make it more likely that your content will be retrieved and read aloud by voice assistants. Additionally, ensure your site is mobile-friendly, as voice search is predominantly done on smartphones.

19. Improve Your Site Speed

Site speed is a crucial ranking factor for search engines, and it also has a direct impact on user experience. Slow-loading pages can lead to higher bounce rates and lower conversions, so it’s essential to optimize your Shopify store for speed.

Start by compressing your images, minifying your CSS and JavaScript files, and enabling browser caching. You can also consider using a content delivery network (CDN) to serve your static assets, like images and CSS files, from a server closer to the user’s location. These small tweaks can make a big difference in your site’s loading times and ultimately, your search engine rankings.

20. Conduct Regular SEO Audits

Finally, it’s essential to conduct regular SEO audits to identify and address any issues that may be holding your small ecommerce store back. This could include technical SEO problems, content gaps, or link profile issues.

At MCR SEO, our team of experts can perform a comprehensive SEO audit and provide a roadmap for long-term success. We’ll uncover all the underlying SEO issues that are hindering your growth and work with you to implement a tailored strategy that delivers real, measurable results.

Remember, SEO is an ongoing process, and it’s essential to stay on top of the latest trends and best practices. By implementing these 20 quick-win SEO tips, you’ll be well on your way to driving more traffic, boosting your conversions, and taking your small ecommerce business to new heights.

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